Contents:
- Quick Answer: Is the Floret Online Workshop Worth It?
- Who’s Really Taking the Floret Online Workshop?
- Profiles of Typical Students
- What Does the Floret Workshop Really Teach?
- Core Modules
- Is It Just About Flower Arranging?
- How Does Floret Compare to Other Online Flower Workshops?
- Inside the Floret Workshop Experience
- Format & Access
- Standout Features
- What’s Not So Great?
- Real Results: What Do Alumni Say?
- Pull-Quote
- Any Criticisms?
- How Much Does the Floret Online Workshop Cost in 2026?
- Are Any Discounts or Scholarships Available?
- Is the Floret Online Workshop Right For You?
- FAQ: Floret Online Workshop
- How long does the Floret Online Workshop last?
- Can beginners join the Floret Workshop?
- What types of flowers will I learn to grow?
- Is there a certificate after completion?
- Does Floret offer a payment plan?
- Thinking About Starting a Flower Business? Here’s Your First Step
Floret Online Workshop Review: Does It Live Up to the Hype?
Picture this: a fourth-generation farm in Washington’s Skagit Valley, where aisles of fluffy ranunculus meet tidy rows of rare sweet peas, and a team led by Erin Benzakein turns field-grown blooms into bouquets coveted worldwide. That’s Floret Flower Farm–and, unsurprisingly, their Floret Online Workshop routinely sells out within hours. But overflow waitlists and high price tags ($695 as of 2026) beg the question: is this online floristry course actually worth your investment?
Curious flower lovers and aspiring florists want answers beyond the Instagram highlight reel. Here’s the lowdown, with details you won’t find in press releases or sponsored YouTube videos.
Quick Answer: Is the Floret Online Workshop Worth It?
Yes, for serious home growers and farmer-florists, the Floret Online Workshop is widely regarded as the most comprehensive US-based floral design and flower farming course available online as of 2026.
- Cost: $695 for 6-week course (2026)
- Format: Prerecorded video modules, downloadable coursebook, live Q&A with instructors, lifetime access to materials, active peer community
- Best for: Small-scale flower farmers, gardeners looking to turn pro, and dedicated hobbyists
- Not ideal for: Absolute beginners with zero plant experience, or those wanting only basic floral arranging
Floret stands out for its deep dive into both the growing and arranging sides of floristry, tailored for the US climate and cut flower market. It’s not a last-minute Mother’s Day bouquet kind of class–think big, seasonal, sustainable.
Who’s Really Taking the Floret Online Workshop?
Walk into any American farmers market in June and mention “Floret.” At least one vendor will nod knowingly. According to industry analyst Leona Grant, PhD (American Institute of Floral Studies), roughly 70% of workshop participants in 2025-2026 were female-identifying, aged 28-54, often juggling side hustles, many living in suburban or rural areas.
Profiles of Typical Students
- Aspiring farmer-florists: Planning to launch small cut flower businesses in the next 1-2 years
- Serious home gardeners: Already growing annuals and perennials, looking to master succession planting and bouquet design
- Wedding/event designers: Expanding services to local, seasonal flowers
- Experienced growers: Wanting to diversify crops or improve floral design skills
Unlike short Skillshare classes (typically 1-2 hours), Floret’s course assumes you want more than a weekend project–it’s for those eager to dig deep (sometimes literally).
What Does the Floret Workshop Really Teach?
The Floret curriculum is famous for two things: farm-tested flower growing techniques, and natural, loose floral arranging. Here’s what stands out:
Core Modules
- Planning a Cutting Garden: Seed selection, succession planting, tools, and soil prep for all US growing zones
- Seed Starting & Propagation: Step-by-step guides for both newbies and experts (with regional US climate notes)
- Harvesting & Post-Harvest Handling: Methods for longer vase life, plus timing for each crop
- Arranging 101: From wild-style bouquets to table centerpieces, using what’s in season
- Business Basics: Pricing, marketing, bouquet subscriptions, plus compliance and insurance tips (US-specific legalities)
“No other online course offers such a seamless blend of horticulture and design,” says Sarah Molina, AIFD, floral educator and 2023 Floret alum.
Is It Just About Flower Arranging?
No. Floret’s “seed-to-vase” approach means you’ll spend more time learning about soil amendments and pest control than about symmetry or color wheels. Expect to get your hands dirty–by design.
How Does Floret Compare to Other Online Flower Workshops?
| Feature | Floret Online Workshop | Team Flower Workshop | Skillshare Floristry Classes | Local In-Person Courses |
|---|---|---|---|---|
| Length | 6 weeks | 4 weeks | 1-2 hours/class | 3-6 hours/class |
| Cost (USD, 2026) | $695 | $427 | $15/mo subscription | $60-$200/class |
| US Growing Focus | Yes | Partial | Rare | Usually |
| Horticulture + Design | Yes | Mostly design | Mostly design | Usually just design |
| Business/Marketing Material | Yes | A little | No | No |
| Peer Community | Yes (active, private) | Yes | Limited | Sometimes |
| Lifetime Access | Yes | No (1 year limit) | No (subscription only) | No |
What stands out? Floret’s US-centric content, mix of farming and arranging, and robust business support. Most competitors offer primarily design-focused content, sometimes with a global or European slant.
Inside the Floret Workshop Experience
Format & Access
- Prerecorded video lessons: Beautifully shot, highly detailed, often filmed on the Floret farm
- Weekly Q&A sessions: Live with Erin and the team for troubleshooting and tips
- Downloadable coursebook: 200+ pages, printable, full of US-specific charts (last updated for 2026 growing season)
- Private alumni community: Vibrant discussion boards, regional meetups, and “swap seeds” groups
Standout Features
- Seasonal focus: Tailored for US hardiness zones 3-9, including succession planting calendars
- Exclusive Floret seed discounts: For students, good for one year (20% off, up to $200 value)
- Expert interviews: Past guests included Amy Stewart (author of Flower Confidential) and Dr. Shayla Foster, soil scientist
What’s Not So Great?
- Limited live feedback: Most critique is peer-based; direct instructor critique is only during Q&A slots
- Heavy on homework: Expect to spend 2-5 hours weekly to keep up, not including gardening
- Slots fill fast: Waitlists have stretched to 2,000+ as of 2026. Early sign-up is a must.
Real Results: What Do Alumni Say?
Alumni surveys from 2023-2025 show:
- 89% report improved flower yields or arranging skills within the first season
- 42% launched their own flower-related business within a year of completing the course
- 95% would recommend the course to a friend (Floret 2025 alumni survey, n=243)
Pull-Quote
“The technical detail changed how I garden, but the business module gave me the courage to charge what I’m worth.”
– Tara Kimball, Oak & Ribbon Florals, MA, Floret Class of 2024
Any Criticisms?
Yes, some. The course is best for those who already have access to land and the resources to grow. Apartment dwellers or those with limited outdoor space say much of the content isn’t easily adaptable for them.
How Much Does the Floret Online Workshop Cost in 2026?
As of spring 2026, tuition is $695, payable in one installment or three monthly payments of $246. Price has increased from $497 in 2021, reflecting expanded content and more interactive features.
Are Any Discounts or Scholarships Available?
- Scholarships: 30+ given per year, prioritized for BIPOC applicants and those in rural communities
- Group rates: No, individual registration only
- Refund policy: 14-day money-back guarantee from course start
Is the Floret Online Workshop Right For You?
Here’s a quick checklist for fit:
- Have access to garden space (even small, but some ground is key)
- Interested in both growing and arranging flowers, not one or the other
- Willing to invest 2-5 hours/week, plus extra in spring/summer
- Comfortable with mostly video/online learning
- Want US-specific flower farming advice (not just design)
If you’re just looking to jazz up supermarket bouquets or want a one-off floral arranging class, a local in-person workshop or Skillshare may be a better fit (and easier on your wallet). For aspiring farmer-florists, Floret’s course is still the gold standard.
FAQ: Floret Online Workshop
How long does the Floret Online Workshop last?
The Floret Online Workshop runs for six weeks, with lifetime access to all course materials and the alumni community, so you can review lessons whenever you want.
Can beginners join the Floret Workshop?
Beginners with some basic gardening experience will benefit most. True floral novices with no prior planting may find the workshop overwhelming.
What types of flowers will I learn to grow?
The course covers over 35 species, including dahlias, zinnias, ranunculus, sweet peas, sunflowers, snapdragons, and more–focusing on what grows best in the US.
Is there a certificate after completion?
Yes, graduates receive a downloadable certificate of completion, though it’s not an accredited or industry-certified credential.
Does Floret offer a payment plan?
Yes, the $695 fee can be split into three monthly payments of $246.
Thinking About Starting a Flower Business? Here’s Your First Step
Dreams of armfuls of garden blooms don’t have to stay stuck in your camera roll or Pinterest board. If you’ve been circling Floret’s “Join the Waitlist” button, map out your garden space and jot down what you’d love to grow most. Visit your local farmers market to meet a grower and ask them what they wish they’d known starting out. Even if you don’t enroll this round, you’ll be planting seeds–literally and figuratively–for a future with more flowers in it.